Global B2B campaign positioning Acer’s business
hardware for an AI-enabled future
hardware for an AI-enabled future
The challenge
Acer needed to clearly position its business hardware offering for enterprise customers, emphasising reliability, performance, and future-readiness – while introducing AI as a meaningful differentiator rather than a buzzword.
The environment
The work involved close collaboration with Acer’s global marketing team, including senior stakeholders based in Taiwan, and required assets that could flex across digital, social, and large-scale event environments while maintaining brand consistency.
The Work
The campaign centred on the concept of “acertainty”, subtly highlighting the AI within the name to reinforce confidence, intelligence, and future-proofing for business customers.
The visual system was designed to be:
Clear and confident
Technically credible
Flexible across multiple formats
Clear and confident
Technically credible
Flexible across multiple formats
Representative assets included:
Webpage design and key digital layouts
Social advertising assets
Large-format event and exhibition graphics
Webpage design and key digital layouts
Social advertising assets
Large-format event and exhibition graphics
OUTCOME
The campaign was rolled out across Acer’s B2B marketing channels
Assets were used across web, social, and live event environments
The visual system provided a consistent framework for communicating Acer’s AI-led business proposition
The campaign was rolled out across Acer’s B2B marketing channels
Assets were used across web, social, and live event environments
The visual system provided a consistent framework for communicating Acer’s AI-led business proposition
This work supported Acer’s ongoing B2B marketing and brand positioning efforts.
