Long-term creative leadership across a global Energy Technology organisation
The challenge
GE Vernova operates across multiple highly specialised business units within the energy sector, each with distinct audiences, propositions, and technical complexity. The challenge was to support consistent, high-quality creative output across these areas while respecting the nuances of each part of the business.
The environment
This was a long-term client relationship involving multiple stakeholder groups across regions, including the UK, Europe, and the United States. The work required strong governance, clarity of direction, and the ability to operate comfortably within a complex global organisation.
My role
Design Director / Creative Lead
Provided senior creative leadership across multiple GE Vernova business units
Acted as a trusted point of contact for key stakeholders
Oversaw creative quality, brand consistency, and delivery across teams
Recruited and onboarded a US-based designer to lead the PERS account
Supported collaboration between UK and US teams
Provided senior creative leadership across multiple GE Vernova business units
Acted as a trusted point of contact for key stakeholders
Oversaw creative quality, brand consistency, and delivery across teams
Recruited and onboarded a US-based designer to lead the PERS account
Supported collaboration between UK and US teams
This role was focused on leadership, continuity, and enabling others to deliver effectively.
The Work
Rather than a single campaign, this work centred on ongoing creative leadership and brand stewardship across GE Vernova’s business units, including Grid OS, Grid Automation, PERS, and Power.
The work focused on:
Interpreting and applying brand principles across different propositions
Supporting teams with clear creative direction and guidance
Ensuring consistency and quality across a wide range of marketing outputs
Helping internal teams scale creative delivery without compromising standards
Supporting teams with clear creative direction and guidance
Ensuring consistency and quality across a wide range of marketing outputs
Helping internal teams scale creative delivery without compromising standards
Representative assets included:
(Selected examples illustrate approach, governance,
and consistency rather than exhaustive output.)
and consistency rather than exhaustive output.)
GE GRID (Orchestration Software)
OUTCOME
Enabled consistent creative quality across multiple business units
Supported global marketing teams with clear direction and senior oversight
Helped scale creative delivery through team onboarding and leadership
Maintained brand integrity within a complex, evolving organisation
Supported global marketing teams with clear direction and senior oversight
Helped scale creative delivery through team onboarding and leadership
Maintained brand integrity within a complex, evolving organisation
This work formed part of an ongoing, trusted client relationship.
