Global brand stewardship and hands-on delivery for an enterprise technology organisation
The challenge
Zebra Technologies required consistent, high-quality creative delivery across multiple global and regional campaigns, while continuing to evolve and extend an established brand system across diverse B2B marketing needs.
The environment
The work involved close collaboration with senior stakeholders based in the United States, alongside regional teams, and required a balance of brand governance, flexibility, and speed across a wide range of outputs.
My role
Lead Designer / Design Director
Acted as the primary creative lead on the Zebra account
Worked directly with senior US-based stakeholders
Responsible for maintaining and extending brand consistency
Delivered hands-on design work across multiple campaigns and regions
Lead Designer / Design Director
Acted as the primary creative lead on the Zebra account
Worked directly with senior US-based stakeholders
Responsible for maintaining and extending brand consistency
Delivered hands-on design work across multiple campaigns and regions
This role combined long-term brand stewardship with day-to-day execution.
The Work
I worked across multiple campaigns and initiatives, ensuring all creative output aligned with Zebra’s brand principles while remaining practical and effective for different markets and use cases.
The work focused on:
Applying and evolving Zebra’s visual identity
Ensuring consistency across global and regional campaigns
Supporting marketing teams with flexible, on-brand assets
Ensuring consistency across global and regional campaigns
Supporting marketing teams with flexible, on-brand assets
Representative assets included:
Campaign creative across digital channels
Marketing and sales enablement materials
Brand-consistent layouts adapted for different regions
Marketing and sales enablement materials
Brand-consistent layouts adapted for different regions
Brand Guidelines developement
OUTCOME
Delivered consistent, on-brand creative across multiple campaigns and regions
Supported global and regional marketing teams with reliable, high-quality design
Helped maintain brand integrity while allowing flexibility for different markets
Supported global and regional marketing teams with reliable, high-quality design
Helped maintain brand integrity while allowing flexibility for different markets
This ongoing work reinforced Zebra’s brand presence across its B2B marketing activity.
