Digital content platform and campaign ecosystem supporting enterprise travel decision-makers
The challenge
Amex Global Business Travel needed a centralised digital platform to provide timely, relevant travel information for enterprise audiences. The experience needed to support decision-makers navigating complex and fast-changing travel conditions, while aligning with Amex GBT’s global brand.
The environment
The work formed part of a wider campaign ecosystem and required close collaboration with internal client teams, copywriters, and motion designers. The digital experience needed to be clear, usable, and flexible enough to support evolving content needs over time.
My role
Head of Design
Led the design of the Amex GBT Travel Hub digital experience
Worked closely with client stakeholders on structure, layout, and usability
Collaborated with copy and motion teams across the wider campaign ecosystem
Provided hands-on design and quality oversight
Led the design of the Amex GBT Travel Hub digital experience
Worked closely with client stakeholders on structure, layout, and usability
Collaborated with copy and motion teams across the wider campaign ecosystem
Provided hands-on design and quality oversight
This role combined strategic thinking with practical execution within an enterprise B2B environment.
The Work
I designed the Travel Hub as a clear, content-led digital experience that balanced usability with brand confidence, providing a central destination for travel-related information and guidance.
The work included:
Clear information hierarchy and content structure
Brand-aligned layouts designed for clarity and trust
Flexible page templates to support ongoing content updates
Integration with wider campaign activity across digital channels
Brand-aligned layouts designed for clarity and trust
Flexible page templates to support ongoing content updates
Integration with wider campaign activity across digital channels
Representative screens shown
(Selected screens from the Amex GBT Travel Hub at time of launch.)
(Selected screens from the Amex GBT Travel Hub at time of launch.)
OUTCOME
Launched as part of Amex GBT’s enterprise marketing activity
Provided a centralised destination for travel information and content
Supported wider campaign and communication efforts during a period of change
Provided a centralised destination for travel information and content
Supported wider campaign and communication efforts during a period of change
The work contributed to Amex GBT’s broader digital and marketing ecosystem at the time.
