I’m a Design Director and senior multi-disciplined designer with over 30 years’ experience helping B2B organisations communicate clearly, consistently, and with confidence. I work across brand, campaigns, and digital experiences, combining creative leadership with hands-on delivery when it adds value. I’m used to stepping into teams as a natural extension of their own — calm under pressure, pragmatic, and trusted to bring structure and clarity to complex projects. I pay close attention to brand nuance, stakeholder needs, and the realities of B2B environments, ensuring work feels coherent, considered, and right for the organisation behind it. Whether embedded, freelance, or fractional, I focus on delivering high-quality creative work that reduces friction, builds trust, and helps teams ship confidently.
